Services

Everything a medical practice needs to win local search

Six workstreams, one team. You do not need all of them on day one, the audit tells us where to start.

Local & Map Pack SEO

For most medical practices the map pack is worth more than every other channel combined. It is also the fastest thing to fix.

Google Business Profile audit and rebuild: categories, services, attributes, hours, photos
Location pages that carry real content, not duplicated boilerplate with the city swapped
NAP and citation cleanup across the medical directories Google actually trusts
Geo-grid rank tracking so you can see coverage street by street, not just a single ranking
Multi-location structure that stops your own offices cannibalizing each other

Service & Condition Page Content

The money is in service and condition intent. A patient searching "knee replacement recovery time" or "eczema treatment options" is much closer to booking than one searching your specialty by name alone.

Service and condition pages for your priority lines, whatever your specialty
Written by medical writers, reviewed and signed off by your clinicians before publish
Author bios, credentials and citations wired up to satisfy Google's health content standards
Patient-question content that captures the long tail and feeds AI Overviews
Internal linking that funnels informational traffic toward the appointment request

Technical SEO

Most practice sites are built on templates that quietly cap how well they can ever rank. We fix the foundation once.

Core Web Vitals: LCP, INP and CLS brought into the green on mobile
Crawl and indexation cleanup: thin pages, duplicates, parameter bloat, orphaned URLs
Structured data: Physician, MedicalBusiness, LocalBusiness, FAQ and breadcrumbs
Site architecture that makes sense to a patient and to a crawler
Migration support when you replatform, so you do not lose years of equity overnight

Reputation & Reviews

Review count and recency are among the strongest map pack signals, and the last thing a patient checks before calling.

Review request workflows your front desk will actually follow
Response templates that stay inside HIPAA, never confirming someone was a patient
Monitoring across Google, Healthgrades, Vitals and Yelp
Escalation process for the occasional review that needs a careful reply

AEO/GEO (AI Search Optimization)

Patients increasingly ask ChatGPT, Google's AI Overviews, AI Mode and Gemini before they ever type a traditional search. If your practice isn't structured for those answers, you're invisible in a channel that is only growing.

Structured, fact-based content and schema markup that generative engines can cite confidently
Clear, quotable answers to the questions patients actually ask AI assistants
Entity and author credibility signals that help AI models trust and surface your practice
Monitoring for how and where your practice is mentioned across ChatGPT, AI Overviews, AI Mode and Gemini
Ongoing optimization as these engines change how they select and cite sources

Link Building & Digital PR

Rankings, and increasingly AI citations, both lean on how much the rest of the internet trusts your site. We earn that trust with real coverage, not link farms.

Digital PR outreach to local news, health publications and industry sites
Hospital, university and professional association link opportunities
Guest contributions and expert commentary that build genuine author authority
No link farms, no paid link networks, nothing that risks a Google penalty
Reporting on referring domains and the authority they add to your site

Not Sure Which of These You Need?

That is what the audit is for. We look at your site, your profiles and your competitors, then tell you the two or three things that will move the needle first.